When the White House changes occupants this week, it can also change channels.
The inauguration of Barack Obama Tuesday marks the one era end for the English Channel of Fox News, the network of news of cable of the choice during the years of George W. Bush.
Scott McClellan, the press attach of the White House of 2003 to 2006, said in an interview last week that a certain number of people looked at Fox as left which would be more favorable than other groups of media to the administration of Bush. It stressed that this feeling applied to the preserving commentators of the network, not its correspondents.
But the network does not show any concern concerning the new administration; if something, it seems Re-energized. With a series of changes of program this month, Fox News doubles downwards on the strategy of programming which made him the network of news of cable of number 1 during seven years.
Some of the preserving host centres in front of the network seem strengthened about being back on offence; Sean Hannity, one of the first voices of the television of the opposition to Mr. Obama, introduced a liberal translator on his program premium-time last week.
The world of media will observe carefully to see whether Fox receives the same treatment of a White House of Obama that it received from Mr. Bush. And it will await and see whether Fox can stave with far its two primary education competitors, CNN and MSNBC, in the 25 - at 54 years demographic which imports more with the advertisers.
Fox easily carries out the other cable networks in that demographic on a total basis of day. But during two or three hours important, space narrowed. At least 10 days since the election, the program Hannity of the TOKEN ENTRY of Fox 9 and Colmes was exceeded in competition for viewers in that demographic by Rachel Maddow, the new host of MSNBC.
Hard competition can reflect a sudden rise of interest in Mr. Obama. Nevertheless, Fox always orders a greater assistance than its competitors, making him an important desk for many politicians. And while the defenders of Mr. Obama' S flood this city for the inauguration, they can note a recall of size out of the ordinary of the range of Fox. Number 1 during 7 years, proclaims a billboard supporting the programme of TOKEN ENTRY of Greta Van Susteren' S 10 along an avenue occupied here.
The next month another billboard, this Bret one comprising Baier, will appear in the capital of the nation. Mr. Baier, a correspondent of veteran for Fox, recently replaced the Hume British of anchor on information report/ratio special, the first of three material changes to the program of the day of the week of the network.
One week ago, Mr. Hannity offered good-bye to its 12 years liberal Co-host, Alan Colmes, and started to accomodate acuter one preserving exposure, called Hannity, instead of the format left-against-right. Monday, the vat of dyeing of Glenn, a commentator of right-bending which left last year the chain of information of the title of CNN, will start to accomodate the hour of the TOKEN ENTRY of Fox 5.
By twisting the line and by improving the values of production, Fox seems to try to support its base of the viewers and to reaffirm themselves during the four years to come. Bill O' Reilly, the host centre evaluated better in news of cable, Mr. Hannity and Roger Wings, the President of Fox News, new agreements signed last year which will continue by the end of the first limit of Mr. Obama' S. Mike Huckabee, the former republican presidential candidate, now accomodates an exposure of maintenance of weekend, achieve an assistance of studio.
Mr. Hannity and M.O' Reilly sharpened their qualifications of exposure of maintenance during the presidency of Bill Clinton. During the years of Bush, the mixture with high octane number of the network of the news and the sights started to draw more viewers than CNN, creating a new chief in news of cable.
Will the estimates remain regular with president Democratic? Which is kind of question of million-dollar, the glare of Bill, principal vice-president to program in Fox, indicated in an interview Friday. I obtain asked it much. The expression of optimism says it is very that I know is that during the four years to come, we will do what we really spout out - cover the news in a way right and balanced and puts a very good product above.
Depressed John, executive vice-president for the leading article of news, be in dissension with the notion of Fox like voice of the opposition to Mr. Obama. He said that the correspondents of news of network would cover Mr. Obama objectively, just as they had Mr. Bush.
Will we Give to this entering administration a Greek chorus of exaltation? Not, Mr. Moody said, but that speaks more about the other networks about us. It seemed to refer to MSNBC, whose host centres were criticized by presidents de Fox for their praise of Mr. Obama.
Fox News brought back its estimates never more raised in 2008, with almost 1.1 million people observing at a given time, 35 percent more than the chain of second-high-evaluated information of cable, CNN. But the profits came mainly from the older televiewers who are less attractive with the advertisers.
In the 25 - at 54 years demographic for which Fox sells publicity, the assistance of Fox was 12 percent larger than CNN during one hour average last year, narrowest it took place in seven years. (The assistance of CNN, with a greater degree than of Fox, was inflated by primary discussions and nights.)
Among younger televiewers, Fox does not have dash as much that CNN and the MSNBC. Last year, compared with the former season of election in 2004, Fox 25 - with the 54 years assistance decreased by 7 percent.
Nevertheless, Brad Adgate, principal vice-president for research with the media of horizon, said that the network is on a title closes of financial installation in 2009. Mr. Adgate said that Fox News created the viewing of appointment of the slow days of news, making sure that the viewers grant in each day and raise the estimates of the network. The fidelity of assistance makes it possible Fox to charge with the higher rates, to the advertisers and to the cable television operators who want to carry the channel.
Surely, the years to come will not have any shortage of irresistible news. In an interview, Mr. Beck said that some of the most important stories now - including/understanding the widespread economic troubles - are broader than any political part.
The philosophy of the new exposure is, how to eat an elephant, a bite one moment, he said, in a reference to the giant problems that the country faces. When it was observed that it quoted a symbol of the G.O.P., it added, I think that we will make our consumption and to level of both - of a small ass and a small elephant.
Even some of the vocal critics of Fox think that Fox will thrive in years to come. The Fox is in much better position with a liberalish Democrat in the White House than they were with a republican, said Eric Alterman, the chronicler of media for the store of nation.
He affirms that Fox sells a simple message with its assistance. The things which the faces of Obama are very complicated and very large, and much of things will be badly, particularly with the levels of expenditure we see, it said. There is active to be much of thing which you can direct your finger to and say, ouais, we were right, it said, referring to criticisms of Mr. Obama.
Which is a thing much simpler so that they make, Mr. Alterman added, that to defend a failed war and a failed president.
Mr. Moody said that the administration of Obama would decide if the network would receive the same level of the access that the administration of Bush granted. He said that the office of Washington of Fox had functioned diligently to break news. We had good sources, we had good contacts, and we made the majority, it said.
Under a new president, Fox can lose a handle of influential viewers. Mr. McClellan, who voted for Mr. Obama, said that TV in the White House tended to be granted to Fox in years of Bush.
While Mr. Obama sat down for interviews with M.O Reilly and Chris Wallace, the host centre of Fox News Sunday, last year, equips with Mr. Obama did not show the same preference of viewing during the almost two-year-long countryside.
They certainly will lose a certain market share at the White House, Mr. McClellan said.
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